Basics: Remember, people come to your site to get information. What do they want to see? Lots of glitz is nice, but doesn't do any good if they can't find the information they want quickly. What pages do you need? Do you have pictures and content for your site? Do we need to work with a designer to create a very unique-looking site? What do you like best about your competion's websites?
Your edge: What makes you better than your competition? Let's make a big deal out of this. Do you use better materials, have a better guarantee, a unique product, or maybe a specific talent that your competition does not have.
Look and feel: Do you want visitors to your site to get hungry, to pick up on your integrity, or maybe feel warm and snuggly? Think about which colors, pictures, fonts, and words conjure up that emotion or setiment?
Pictures: What pictures do you need? Can you provide all or most of your own pictures? Do we need to find some generic ones?
Picture of YOU!: Are you in a business where you'd like your customers to see what you look like? You have an honest face - right? Let them get to know you before you ever do business with them. Do you have employees that will come out to your customers' homes? It might be nice for them to know what 'Joe' looks like before he rings their doorbell.
Informative page: I personally like sites to inform me about the nature of your business, and find question and answer pages fun to read. Why do you use this ingredient over that one, or is your clothing better than theirs? You might also put in page about you - why you do what you do, how you learned it, what about it gives you motivation...
A blog?: Do you want a blog on your site? Will you be the only author, or can others write to it also? Search engines like blogs. They add keywords the search engines can grab on to, and they keep your site up to date.
Free stuff: Can you offer a new client discount, two for one deal, something free? Everyone notices a deal.
Domain name: If you do not have a domain name, we'll get one. I can help you pick out a web hosting service. We will set it up in your name so you can handle the billing and renewals as you see fit. Search engines pay attention to the number of years purchased for this URL. They rank you higher for a longer range site.